quote:Unlike other forms of search engine marketing, PPC is agreeable to all parties. While SEO through tweaking HTML and exploiting loopholes in algorithms is seen by search engines as destructive and damaging, PPC is seen as supportive and healthy.
Oh my. I have to agree with the above, that statement is extremely misleading. I\'m sure Ammon really did not mean what he wrote. At least I hope not.
All parties? No Way. If the majority of searchers were \"in the know\" about what the heck those listings were/are, they would ignore them. No doubt about that. PPC marketing relies on the ignorance of the common joesmoe out there. Oh sure, many of us will click on those listings, not because we do not know what they are, but because of what we may be looking for as PPC listings \'can\' be more relevant at times. In most cases, the average user has zero clue as to what ppc is and would not click if they did know. ... banner ads?
Supportive and healthy? No way. Look at the bedbuddy partnership of OVerture and Gator? Is that healthy? I don\'t think so! Look at fraud; Is that healthy or supportive? I don\'t think so!
To even put ppc in with SEO is simply NOT right and I take offense to the comparisons being made out there. Many use this to claim they are a SEO when in fact, all they do is buy \'paid ads\' for clients and claim it\'s SEO.
Believe me, Many people have told me that the many conferences around the country and the world are turning into a medium for the Big Advertising Agencies out there. That\'s what these conferences are these days. .... a way to advertise their wares.
And NO way do search engines view some of us as \"exploiting\" anything. In fact, they welcome us.
